Meet the GFPI Team

Matt J. Goren 


Director of Curriculum

Dr. Matt J. Goren, CFP® directs the GFP Institute’s curriculum and assessment. He is a professor of financial planning at The American College of Financial Services. Formerly a professor at the University of Georgia and at UC Berkeley, he has created and taught courses on topics ranging from investments to cultural psychology and statistics.


He has appeared on NPR and in USA Today and He is a regular columnist at and his radio show Nothing Funny About Money won the AFCPE’s Best Consumer Financial Information Award.


Matt lives in Athens, GA and is a regular world traveler, hiker, news junky.

Ashley S. Murphy, CFP® AIF® CEPA™



​Ashley Murphy, CFP® AIF® CEPA™, is a tri-citizen of the USA, Australia and the UK. Ashley is the founder and Principal of Arete Wealth Strategists Australia, a fee-only financial planning and investment management firm for Australian/American expatriates in the United States and Australia.

From 2014 - 2017, Ashley taught in the CFP programs at UC Berkeley Extension and Golden Gate University. He served as a Knowledge Circle host for the Financial Planning Association's International and Cross-Border Knowledge Circle (2017 - 2019), and is a regular conference speaker. He holds a Graduate Diploma in Financial Planning in Australia making him one of the few financial advisors qualified in multiple countries. Ashley has been quoted in the Wall Street Journal and profiled in Financial Advisor Magazine.​

Eliza Priest


Lesson Facilitator

Eliza Priest is the GFP Institute's Community Manager. She completed her masters in Nursing in 2013 at UC San Francisco. She practiced as a Nurse Practitioner for seven years before deciding, with her husband, Ashley Murphy, to move to Brisbane, Australia where he grew up.

She plans to continue this while she applies for the proper visas in Australia to be able to work as a nurse practitioner. Eliza enjoys cooking, reading, volunteering with refugee/immigrant community organizations and is happily busy raising two young girls and settling into life in Australia! ​

Amy Venegas

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Community Manager

Amy is originally from Chicago, IL but now lives just outside of Houston, TX, where she has lived for the past 14 years. Amy earned her Bachelor's degree from Blackburn College, and studied abroad in Wales, UK. Amy has utilized her administrative, leadership and operations expertise in IT, higher education and, now, financial services. Amy enjoys spending time with her two canine kids, Chance and Tyson, as well as the rest of her human family. Amy is also a passionate bachata and salsa dancer.

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